Matty Matheson is an outlandish chef and internet personality who has spun his Falstaffian gusto and decadent recipes into an empire that encompasses restaurants, cookbooks, YouTube shows, cookware, and merchandise.

My rebrand unifies Matty Matheson’s diverse ventures under one cohesive identity while capturing his bold, energetic, and witty personality. The design maintains recognizability across digital and print applications, reflecting his signature chaos with a polished, cohesive touch.

A bold color palette, oversized typography, and sticker-like graphics create a design that is as loud and vibrant as Matty himself. Using unconventional layouts, cookbook-inspired elements, and interactive visuals make the website feel dynamic and immersive.

The logotype features a stylized unicase, balancing friendliness with a sleek, modern feel. Its design subtly emphasizes the phonetics of ‘Matty Matheson.’

Utilizing the identity system’s color palette and layering type with imagery to create dynamic compositions for each section. The bold, vibrant, and chaotic style reflects Matty Matheson’s personality—making the rebrand immersive and expressive.

Using color to categorize different recipes—meat, poultry, and seafood—taking inspiration from classic recipe books with tabbed sections. It merges analog and digital elements, making it functional yet nostalgic.

Engaging image interactions and playful animations add visual interest, bringing energy and personality to the design.

These social media assets incorporate dynamic videos to showcase Matty Matheson’s sauces and cooking shows, capturing his signature energy and loud personality.

The design for Matty’s high-end restaurant, Prime Seafood Palace, embraces refined typography and a limited color palette while maintaining alignment with Matty Matheson’s broader brand identity.

Packaging design for Matheson Food Company salad dressing and barbecue sauce sachets.

The Cook Like a Matheson recipe binder was designed as a keepsake for attendees of the launch party for Matty Matheson’s salad dressing and barbecue sauce line.

The design for Matty’s high-end restaurant, Prime Seafood Palace, embraces refined typography and a limited color palette while maintaining alignment with Matty Matheson’s broader brand identity.

The restaurant merchandise for Matty Matheson’s Prime Seafood Palace embodies a refined elegance, featuring clean typography and a minimal approach while staying true to his signature identity.