Rover is a network that connects pet owners with pet care providers, offering services such as pet boarding, house sitting, and drop-in visits. However, its current branding does not fully reflect its core values of trust and community. This rebrand strengthens those connections by prioritizing communication, transparency, and a genuine love for animals. With a more approachable and professional identity, the updated design enhances visual appeal for a younger audience while ensuring a seamless, convenient experience for busy professionals.

The logomark symbolizes a heart and a cursive ‘r’ to form an animal’s nose. Together, they convey love, trust, and safety.

The updated color system uses cooler and muted hues with bright orange accents to create a harmonious palette that highlights illustrations while adding dynamic contrast.

Original illustrations of pet characters add personable charm to the user experience. Featuring various pet types, breeds, and personalities, Rover becomes more pet-inclusive.

The rebrand is more visually engaging by introducing a richer color palette, sleek icons, intuitive buttons, and user-friendly interface components. Rounded buttons further encourage interaction and improve usability.

These posters bring the brand to life—friendly, fun, and full of character. Playful illustrations interact with typography, weaving a witty narrative that feels engaging and authentic.

Click here to view the UI/UX process. ROVER UI/UX DESIGN