The Museum of Quilts and Textiles, the first institution in the U.S. solely dedicated to fiber arts, serves as a vital space for celebrating the tactile, the crafted, and the historically rich. While its mission is rooted in education and awareness, its current visual identity no longer reflects the evolving dialogue between tradition and innovation within its collection.

This rebrand reimagines the museum as a bridge between past and future—where handwoven narratives meet digital possibility. By focusing on the intersection of textiles and technology, the new identity seeks to engage a wider and younger audience, positioning fiber arts as an adaptive medium for contemporary expression.

The MQT logotype reflects the intersection of textiles and technology. The modular squares represent both stitches and pixels, while the italic style adds a sense of motion and handcrafted character.

This series explores various forms of fiber arts through modular patterns inspired by symbols from patternmaking or visual motifs that reflect the essence of each craft.

This series explores text as pattern, using the custom typeface to mimic the structures and rhythms of textile design. By shifting the typeface beyond its traditional role as a carrier of language, the typeface becomes a visual element.

The logotype and typeface are presented at a large scale, allowing MQT visitors to closely observe the modular structure of each letterform. This magnified presentation reveals the underlying patterns and emphasizes the versatility of the square-based system.

Using generative coding and p5.js, this interactive exhibit invites visitors to engage with the MQT typeface by typing and manipulating text in real time. The experience bridges language and material, echoing the shared root of “textile” and “text” in the Latin word texere—meaning “to weave.” Here, words are woven into patterns, blurring the line between written communication and crafted form.

MQT Text + Pattern Generator

The flexible logotype and patterns mimic the rich textures of woven textiles.